Ashley Edens

Ashley Edens

CEO, Sunny Sky Products

When I first met Seidler, I didn’t have an immediate need for outside capital, but I recognized that they were different from other private equity firms. It isn’t often that you meet a firm with a 20+ year track record of partnering exclusively with owner-operators. Seidler’s roots as a family office, conservative approach to debt and openness to being a minority shareholder were unique in my experience. From the start, I really felt like they understood entrepreneurs and companies in expansion mode.

After getting to know each other better over the next two years, Seidler moved quickly and delivered on their handshake when I ultimately approached them about partnering together. Their investment allowed me to consolidate my shareholder base and provide a great return to a group of friends and family investors that had provided seed capital in the early years.

As the CEO and largest shareholder, I was able to maintain control of my business, while adding a partner in Seidler with the resources to help me evaluate and implement numerous growth initiatives, including our first steps into international expansion. They have been great partners and have contributed meaningfully to our growth.

  • "There is no question that our partnership with Seidler has been a critical factor in our success. Their experience, steady guidance and desire to support our management team helped us achieve our goals faster than we could have done on our own..."
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    Raegan Moya-Jones Co-Founder and CEO, Aden & Anais
  • "We have had a successful, collaborative partnership since 2006. The Seidler team helped us identify and close three highly accretive acquisitions. ..."
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    Rich Galgano Rich Galgano CEO, Windy City Wire
  • "Seidler’s involvement was critical in accelerating Harmar’s growth trajectory and helping me achieve my personal and professional goals. They were exactly the partner that I needed. ..."
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    Chad Williams CEO, Harmar Mobility
  • "Seidler understands what it means to be a true partner. From the outset of our relationship through our eventual exit together, their team exhibited the highest levels of integrity and, frankly, made our company better. ..."
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    Steve King Sr. CEO, Tomah Holdings
  • "It isn’t often that you meet a firm with a 20+ year track record of partnering exclusively with owner-operators. Seidler’s roots as a family office, conservative approach to debt and openness to being a minority shareholder were unique in my experience. ..."
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    Ashley Edens Ashley Edens CEO, Sunny Sky Products
  • "Seidler invested the time to understand my situation and shared my vision for what Paragon could become. ..."
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    Toby Buck Toby Buck Chairman and CEO, Paragon Medical
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